Google has just come out with its own version of Yahoo’s search assistant through Google Suggest. According to the search giant, the tool is geared at making search more “convenient and relevant for people who have trouble spelling and everyone in between.”

What makes this feature so interesting are the numbers that are placed beside the results. This detail can potentially be useful for people – search engine marketers in particular – who spend most of their time analyzing keyword relevancy and results.

Google Suggest works to offer the user a couple of suggestions as far as the most popular results in connection with his query. The numbers refer to the number of searches that have been made for those queries. For SEO professionals and enthusiasts, this is actually the shortest route to determining the popularity of a given keyword.

It sure looks like it’s more geared towards SEO convenience although it would probably work to the best interests of the individual user as well. As to how it can even be significant to the average internet user, well, that still remains to be seen. For one, other search engines have had that same feature for ages but there haven’t been much reported developments on the feature.

It can be useful but only up to some extent. It does help the user get hold of possible searches that could generate good results based on the number of people who have already used the keyword sets before. But Google Suggest still doesn’t answer a user’s main concern of getting really relevant results each time that they make their queries.

If there was one advantage to the Google Suggest, it’s probably helping users do away with long search strings. Instead of having to type a whole sentence just for a simple search, all the user needs to do is wait for Google Suggest to come up with shorter queries that would appear to generate more relevant results.

But on the whole, this feature poses more advantages to the SEO researcher rather than the end-user.

Here at Blackwood Productions, we do more than just use Google Suggest to analyze keyword popularity. We have professional SEO analysts in our employ who make it a point to carefully analyze user trends to find out what types of strategies will work for each client website. For more information on our full range of services, contact us through this website today.